Erick Ortega | Illustrator, Art Director & Brand Designer
Visceral Design Rooted in Underground Culture
Born in Cali, Colombia, and now based in Vancouver, I am a multidisciplinary designer and illustrator working under the alias CaliDoso. For over 16 years, I have focused on the exact point where authentic street culture meets commercial brand strategy. My visual style is visceral and heavily shaped by my roots in skateboarding, street art, and underground music. This expressive approach has taken my work across the globe, with features in exhibitions and campaigns from the United States and Spain to the UK and Australia.
I partner directly with brand founders and agency creative teams to provide specialized design services. My day to day involves creating custom hand drawn lettering, tailor made illustration artworks, developing apparel graphics, and building complete brand identity systems. Whether I am shaping the subculture branding for my own streetwear label Black Sheep Crew or steering the creative direction at Nítido Estudio, my goal is always to bring a raw and unapologetic aesthetic to every project.
Global Reach, Professional Execution
Whether you are an agency looking for a specialist collaborator or a founder seeking a lead designer, I offer a global perspective backed by a decade and a half of professional delivery. My work has been published and exhibited in over 10 countries, proving that authentic art can thrive in a commercial landscape.
1 - ILLUSTRATION & LETTERING/
100% Original. Never Generic.
Custom artwork, bespoke typography, and textured visuals that give your project a human touch.
SERVICES
2 - BRANDING /
Your Vision. Amplified.
Full-spectrum identity design. Let’s turn abstract ideas into iconic brands that stand out in a crowded market.
3 - MERCH AND POSTER DESIGN /
Let's turn your brand into a lifestyle.
No templates, just raw energy of street culture with authentic, hand-crafted visuals ready for print.
SELECT CLIENTS
Artet / Adidas Originals / Youtar 1894 / Platzi / Chevignon / Gallegos Team / Folk Studio / Bravado USA / Triptk NY / Prism Workgroups / Lolo Hops / Afterclass Records / Society 6 / KOZO / Revival Streetwear / Juniper TBWA / Velmost / Lagrimal / Full Pour Magazine
DREAM PROJECTS BUCKET LIST
PIZZA RESTAURANT BRANDING / VINYL COVER / ANYTHING FOR VANS / TACO - MEXICAN RESTAURANT / HOTEL / MUSIC LABEL BRAND ID / ONLINE COURSE / SKATE COMPANY BRAND ID / CPG BRANDING / MAGAZINE ILLUSTRATION / BOOK COVER DESIGN / MAGAZINE COVER / CLOTHING BRAND CAMPAIGN ILLUSTRATION OR LETTERING / FOOD TRUCK / COFFEE PACKAGING / DEFTONES / JUICE DRINK PACKAGING / GIG POSTER FOR DEFTONES / MUSIC FESTIVAL BRAND / VERMOUTH BRANDING & PACKAGING / VEGETARIAN RESTAURANT BRANDING / SPIRITS BRANDING & LABEL / TOUCHÉ AMORÉ POSTER OR MERCH / INDIVIDUAL ART SHOW / CANNABIS BRAND PACKAGING / CLOTHING LINE COLLAB / BAND OR MUSIC MERCH / VIDEO GAME OR MOVIE PROPS /
This is an ever-evolving list of dream projects and clients. Plenty of project yet to be develop. The crossed out stuff just means I made it, gotexperience in the category and would be happy to take on such work again.