Artet Life | Cannabis Lifestyle Apparel & Merchandise Design

Client:
Artet / Los Angeles / 2021
Project:
Illustration / Print design / Lookbook Art Direction

Client Context: Artet made history as the first cannabis-infused, non-alcoholic aperitif to launch in the U.S. market. Born in California but inspired by Italian tradition, the brand represents a unique fusion of Mediterranean heritage and West Coast culture.

The Design Solution: As part of Artet’s brand expansion, I collaborated with their team to develop the Artet Life lifestyle clothing line. The goal was to translate the product’s sophisticated yet relaxed "vibe" into a wearable collection. Drawing on their Mediterranean roots, I created a range of custom apparel graphics that balance brand storytelling with streetwear aesthetics.

Deliverables: The capsule collection features cohesive designs across multiple garment types, including: