Adidas Originals x CaliDoso | Retail Illustration & Brand Activation

Commissioned illustration.

Illustration / Graphic Design

Project Overview:
I was commissioned to create exclusive in-store artwork for the Adidas Originals store in Cali, Colombia. This project required a seamless integration of my illustrative style with Adidas’ global brand guidelines, delivering a visual experience that enhances the retail environment.

Concept & Inspiration:
The artwork pays homage to the city’s deep connection with the Colombian Pacific. I blended subtle references to local landmarks with the energetic, urban vibe of Adidas Originals. The result is a fusion of high-end street fashion and the colorful, warm atmosphere of Cali—creating a localized brand experience that resonates with the community while maintaining global consistency.

Key Disciplines:

• Large-scale Retail Illustration

• Environmental Graphic Design

• Brand Storytelling & Localization